Privacy Policy

The protection of your personal data is very important to us. This privacy policy informs you about how we handle your data and what rights you have under the current data protection regulations (GDPR and BDSG).

This privacy policy applies to the website mack-design.com and all its subpages.

Florian Mack
Siedlungsstraße 15
75331 Engelsbrand
Germany

Phone: +49 176 – 473 451 161
Email: info@mack-design.com
Website: mack-design.com

For privacy-related inquiries, please contact:
Email: datenschutz@mack-design.com

Our website is hosted by Vercel Inc. ("Vercel"). Vercel acts as our processor according to Art. 28 GDPR and processes data on our behalf.

Data Collection by Vercel

When you visit our website, Vercel automatically collects certain information in server logs, including:

• IP address (anonymized)
• Date and time of access
• Name and URL of the retrieved file
• Website from which access is made (Referrer URL)
• Browser type and version
• Operating system used
• Name of your internet service provider

Purpose of Data Processing

This data is processed for the following purposes:

• Ensuring a smooth connection establishment of the website
• Ensuring comfortable use of our website
• Security and stability of the systems
• Technical administration of the network infrastructure

Storage Duration

Vercel stores server logs for a maximum of 30 days. After this period, the data is automatically deleted unless there is a legitimate need for longer retention (e.g., security incidents).

Legal Basis

The processing is based on Art. 6(1)(f) GDPR (legitimate interests). Our legitimate interest lies in the proper functionality and security of our website.

Purpose and Storage Duration

We process your personal data for different purposes and for different durations:

• Access Data (Server Logs):
  Purpose: Technical delivery of the website, ensuring security
  Storage Duration: 30 days
• Cookie Preferences:
  Purpose: Storing your consent decisions
  Storage Duration: 1 year
• Analytics Data (if consented):
  Purpose: Website optimization, understanding user behavior
  Storage Duration: 14 months

Our website uses only essential cookies. These are small text files that are stored on your device and save certain settings and data for exchange with our system through your browser.

Types of Cookies and Their Purpose

• Necessary Cookies
  Purpose: Enable basic website functionality
  Storage Duration: Session or up to 1 year
  Legal Basis: Art. 6(1)(f) GDPR (legitimate interests)

For analytics purposes, we use Vercel Analytics which operates without cookies and collects only anonymous usage data.

This website uses Vercel Analytics, a privacy-focused web analytics service provided by Vercel Inc. ("Vercel"). Vercel Analytics helps us understand how visitors use our website while maintaining the highest standards of privacy.

Data Processing

Vercel Analytics collects and processes anonymized data about website usage. The service operates without cookies and collects only essential analytics data, including:

• Page views and navigation patterns
• Device type and browser information
• Approximate geographic location (country level only)
• Referral sources

Privacy Protection

Vercel Analytics is designed with privacy in mind:

• No cookies are used for tracking
• No personal data is collected or stored
• No cross-site tracking
• Compliant with GDPR and other privacy regulations
• Data is processed within the EU

Storage Duration

Analytics data is stored for a maximum of 30 days, after which it is automatically deleted.

Legal Basis

The processing is based on Art. 6(1)(f) GDPR (legitimate interests). Our legitimate interest lies in analyzing and improving our website's performance and user experience while maintaining the highest standards of privacy protection.

This website uses the Yantramanav font family. To ensure optimal performance and protect your privacy, we host these fonts directly on our server (self-hosting) instead of loading them from Google's servers.

Data Processing

By self-hosting the fonts, no connection to Google's servers is established when you visit our website. This means no personal data is transmitted to Google through the use of these fonts.

Legal Basis

The use of the font files is based on Art. 6(1)(f) GDPR (legitimate interests). Our legitimate interest lies in the optimization of our website's technical functionality and visual consistency.

Under the GDPR, you have the following rights:

• Right to information about your stored personal data (Art. 15 GDPR)
• Right to correction of incorrect personal data (Art. 16 GDPR)
• Right to deletion of your personal data (Art. 17 GDPR)
• Right to restriction of data processing (Art. 18 GDPR)
• Right to data portability (Art. 20 GDPR)
• Right to object to data processing (Art. 21 GDPR)

To exercise these rights, please contact us at datenschutz@mack-design.com. You also have the right to lodge a complaint with a supervisory authority if you believe that the processing of your personal data violates data protection law.

We reserve the right to update this privacy policy to reflect changes in our data processing practices or for legal, technical, or business reasons. The current version will always be available on our website.